Founders of Idoneus Sports

About US

- Two mates tackling the footwear industry -

SOMETHING SPORTS???

Learn how Idoneus Sports came to be and what the boys aim to do by building the business.

Idoneus Sports

1. We caught up for a net

Coop and Nathan met for a net at their local cricket centre weekly during the off season when a friend, who ran a local cricket store, told the boys all of the changes that we're happening in Cricket Footwear.

Comfort

The first pillar of the brand is creating insanely comfortable products that blow you away from the first moment you try them until they have the last stamp in the log book. The boys decided early on that this is a pillar of the brand.

STABILITY

Supportive performance footwear often comes at a price which is often comfort. So the boys knew that if they could back up the comfort pillar with support for the rigours of Cricket they could change the industry forever.

Reliability

Last but certainly not the least, the boys wanted to build the brand around durable shoes. Arguably, there is no harder test of footwear durability than cricket. Nathan has lead the brigade on changing the shape of cricket footwear with these three pillars.

Cooper

Cooper

Whilst Coop runs the business day to day he is best known for his very average batting and bomb hitting... rarely seen. Most of the time he's injured with a bad shoulder and numerous broken bones courtesy of Nathan's bowling.

Nathan

Nathan

Nath is the brains trust behind the shoes on your feet. With a Masters in Clinical Exercise Physiology he understands what our anatomy needs on field. Most notably he is know for being captain courageous on field with some heroics from time to time with the bat and ball in hand.

SO WHAT are THE BOYS PLANS?

GROW

Continue to improve cricket footwear across key global markets and bring relief to cricketers as far and as wide as Idoneus can reach.

EXPAND

Bring the design methodologies developed to more sports and applications to change the way people think about footwear.

ATHLETES

Continue to bring on new athletes that fit the mould of BE THE ONEraising the standards of footwear for those who are building new paths to enjoy.

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